Is there an innovative aspect to the business, such as product or service, production process, marketing strategy, service approach, methods of distribution, advertising techniques or export concepts?
- Operating Success:
To what extent has the product or service been accepted in the marketplace? Are the products or services sold beyond the Chinese community?
- Growth Prospects:
Is there an opportunity for continued growth in the industry sector? Is there export potential? Is there an opportunity for product or service diversification? Is financing adequate?
- Management Capabilities:
Is there evidence of appropriate business planning? Are technological improvements part of the plan? Are there immediate and long-term training initiatives for management and/or employees?