• Innovation: 
    Did the company create, improve or promote an outstanding concept, procedure, technology, design and process in marketing, customer service, product or human resources development which enhanced productivity and gave it a competitive advantage in the marketplace?
  • Operating Success: 
    To what extent has the innovative product or service been accepted in the marketplace? Has the business strengthened its position in the marketplace? Are the products or services offered beyond the Chinese community?
  • Growth Prospects:
    What is the growth potential of the company with the application of the innovation on its product or service? Is this a best practice which may be beneficial to the business community?
  • Management Capabilities:
    Is there evidence of appropriate business planning? Is there any training program for staff development and is this encouraged?